Creating a visual language for a complicated brand offering.

A longtime client had an exciting challenge for us to visualise their suite of services. A complex, cerebral and tailor-made offering needed to be differentiated and immediately identifiable as a set of sub branded areas within an already complex hierarchy of information.

Approaching these disciplines with Editorial design has enabled us to create a sub brand for each service and apply a visual language across all client comms. Enabling a surface level conversation before a deep dive into each academic speciality.