Corporate Branding

Logo design & identity for a leading financial services group.

Graphic Design, Art Direction, Photography, Illustration and digital film services

The Merger of Thinc Group and Destini Networks created the UK’s first fully integrated financial services company. A leading london branding agency were engaged on the new brand, but I was appointed after submitting concepts. I was responsible for designing and delivering the new brand and managing the roll out across all platforms for the launch of the company and its five sub brands.

This included the annual conference branding and launch video, live filming of the conference (with an edit shown at the gala dinner). All comms docs internal and external, all marketing material, sub brands, brochures, brand guidelines and signage were designed and delivered by me over a 12 month period. After a successful two year relationship Thinc Destini were bought by AXA and are now a fully owned subsidiary.

Concept/Solution: As Thinc Destini was an unprecedented development in the financial services market we wanted to break new ground and deliver something totally original to reflect the freshness off their proposition, built on a feeling of solid values. Forethought, dependability and trust were key as was subtle authority and experience. All marketing materiel brought with it a new brief and we selected all imagery for advertising and marketing new products based on details of peoples aspirations.