Email Campaign Creative for Sony

I was commissioned by a leading agency to create a series of designs and campaign creative for Sony’s launch of God of War on the PS4. Lots of rules for effective digital creative but lots of ways to pack in visual impact around those restrictions.

The brief was to deliver something different from past campaigns.

Taking iconic characters and the fans favourite elements I decided to combine the map of the online world with the hero images and create a series of images that break out of the straight lines of the email template.