Telling complex stories with multiple layers.

A series of brand montages for a leading financial services firm. I was briefed to develop a new style for conveying complex data in new publications – print and digital. Sometimes animated, sometimes static, I created a house style that allows us to pack in brand imagery, key selling points and multiple data sets.

Making sure that there is a human element amongst complex layers of moving information is the key to connecting with end users.

Give me a call if you have a complex challenge.