Telling complex stories with multiple layers.
A series of brand montages for a leading financial services firm. I was briefed to develop a new style for conveying complex data in new publications – print and digital. Sometimes animated, sometimes static, I created a house style that allows us to pack in brand imagery, key selling points and multiple data sets.
Making sure that there is a human element amongst complex layers of moving information is the key to connecting with end users.
Give me a call if you have a complex challenge.