The practice of branding has been around for a while.

From the “Caine & Able” story in the bible, to cattle carrying the “brand” of its ranch in the wild west, visual language/shortcuts have always told people who they’re dealing with. It’s no different today in concept, just a little more crowded in the field.

A brand is everything about your business, organisation or operation. From the language you use to the quality of operations. A visual representation of the company and its values. Instantly recognisable and inspiring – it should position you exactly where you sit in the mind of your audience.