I designed this series of posters for the National Careers Service.

The challenge was to inform and inspire young people about the career options ahead of them. I designed them as a collection so they are immediately identifiable as a campaign. The design rules for information posters is simple. Step one – the title/subject should be readable from across the room and immediately identifiable. The hero image backs up the headline to connect with and inspire the target audience, then the secondary information can be read when the viewers interest is caught and drawn in.

It was great working with the team at www.prospects.co.uk They’re totally dedicated to inspiring and developing potential in people to help increase they’re employment opportunities and it was a pleasure to help out.

Freelance poster design by www.jimstokesdesign.com
Design development for posters commissioned by the National Careers Service
Digital content for social media support of the print campaign
Art direction options for social media and digital content to support the print campaign
poster design by www.jimstokesdesign.com
Early stages of the design – strong headline, hero image and secondary content and imagery reinforcing the industry specific messaging.