Freelance creative takes budgets further

Graphic design, photography, copywriting and art direction

If you’re a small business or an experienced marketing director who can’t afford the full service of an agency, then hiring an experienced freelancer might be the way to get the best out of your budget.

The Salvage cafe brochure is a great example of a full service project designed and delivered by yours truly. I spoke to the client, carried out a few photoshoots and then designed the brochure, whilst writing the copy and tailoring the language to the style and culture of the cafe.


New ident creative

Alongside my design work I am often commissioned to shoot film and photography. Designing and image-making go hand in hand for me – all part of the same process – so a perfect opportunity to create a new identity!

After researching the history of camera’s recently for a commission from DocHouse I was left with lots of exciting new design development and moodboards that I simply had to take further.

I’ve always been inspired by Saul Bass and the early bond titles so came up these designs.



Animation stills. Both elements (name and camera) are to flicker and interact. Either fast and flickery or smooth and slow depending on the music and ident use.




White out version


End frame with multiple services listed.


A completely alternative approach with moving pixel textures revealing in the background, suggesting multiple channels on an ever changing and vast digital landscape.

I’m always looking for new challenges and exciting briefs, so give me a shout if you are after some new creative.

JSD wins WDT Website commission

Phase 2 of WDT Brand and comms gets the go ahead

A few years ago I was approached to design a logo for Nicky Searle’s new venture – We Do Talent – a broadcast TV recruitment company based in London. The budget was modest and I was happy to put in the extra days to get something polished off the ground to arm Nicky with a strong, fresh, creative identity for moving forward in a crowded and high powered industry.

The identity has been received really well and WDT has been going from strength to strength. Now, there’s a budget for us to expand the brand as we discussed and work is starting on the new website.

Its great to take on a modest brief with hopes for the venture to grow down the road and have our faith rewarded…

Here’s some of the creative development.

Recruitment is all about getting through the door and providing calm to your clients

The “serenity” brand approach applied to multiple formats

Alternative identity designs, focusing on fast moving and varied commutes

I’m always on the look out for a new Identity or Brand publishing  project to get my teeth into. Give me a shout if you have a new venture that needs to make an impact.